Join us March 2, 2024 from 1-6pm!

The 17th Annual Suds & Snow presented by 4Front Credit Union is back for an afternoon filled with beer, wine & cider. There will also be a wide selection of eats from local restaurants & food trucks, and tons of winter fun. The perfect winter combination! The event is for guests 21+. There will be non-alcoholic beverage options available.

The annual themed Suds & Snow event includes a 1/2 mile hike through the backwoods of Timber Ridge Resort where we host two live-music stages featuring local musicians, 20 + craft vendors serving beer, wine, & cider, and local food trucks. The original Traverse City winter microbrew event is sure to be Northern Michigan’s ultimate “Party in the Woods”! The 17th anniversary event is Saturday, March 2, 2024, from 1:00-6:00 pm.

The theme for this years event is INTERGALACTIC!


With Supporting Sponsorship from:


Ticket Information

Early Bird Tickets are $40 and include a 2024 commemorative 8oz cup and 2 drink tokens. 12pm Entry – SOLD OUT

Early Bird VIP are $70 and include a 2024 commemorative 8oz and 16oz cup with 6 drink tokens. 12pm Entry – SOLD OUT

General Admission Tickets are $40 and include 2 drink tokens. 1pm Entry

Participating Breweries


Music Lineup



Rhythm Theory





We will be running a complimentary shuttle service from Timber Ridge to Silver Spruce after the event.

Need somewhere to stay for the weekend? Book with one of our Lodging Partners!

Pointes North Beachfront Resort Hotel
Boasts a 300-foot shoreline, a free breakfast,
and uninterrupted balcony views to make the most of your Suds & Snow stay!
All rooms are large with kitchenettes and full views of the bay – and nearly all of the
rooms feature two-person spa tubs, too!  That will warm you up after that great gathering
in the woods of Northern Michigan!  Book today!  Remember, we’re an official Suds and
Snow shuttle stop, too! | 231-938-9191
North Shore Inn Condo Hotel
Cozy up in1- and 2-bedroom spacious beachfront condos overlooking 200 feet of lake
frontage on East Grand Traverse Bay. Each individually decorated unit features full
kitchens with all the essentials plus great living spaces with private balconies
overlooking the bay. Our penthouse 2-bedroom condos feature a top-floor master
bedroom with its own private master bathroom and balcony! Suds and Snow is a
great event; pair it up with a great stay at North Shore Inn Condo Hotel!  Remember, 
we’re an official Suds and Snow shuttle stop, too! Book here! | 231-938-2365
Sleep Inn & Suites
This top-rated Sleep Inn and Suites offers guests a fitness center, 24-hour indoor
pool and hot tub, and beautiful views overlooking East Grand Traverse Bay and
East Bay Harbor Marina. Free breakfast. Microwaves and refrigerators in all rooms.
Your clean, spacious room will help you relax before and after a day enjoying
Suds and Snow 2024!  Remember, we’re an official Suds and Snow shuttle stop, too!
Dream Better Here and book now!


We will be running a complimentary shuttle service from the Old Town Parking Deck located Downtown Traverse City to Timber Ridge Resort approx. every 20 minutes. The shuttle will be running from 11:20 am and the last shuttle will leave Timber Ridge Resort at 7:30 pm. There will be FOUR looping shuttles.

Timber Ridge Resort will be offering on site parking for $10 per vehicle. CASH ONLY

Outgoing Shuttle Route (Departing at 11:20 am)

Old Town Parking Deck > Pointes North Hotel > North Shore Inn > Sleep Inn > Timber Ridge Resort

Return Shuttle Route (Last Shuttle at 7:30 pm)

Timber Ridge Resort > Sleep Inn > North Shore Inn > Pointes North Hotel > Silver Spruce Brewing Co > Old Town Parking Deck

Thank you to all our sponsors!


In Kind Sponsors

Supporting Sponsors

Meet the Team

 Mike Moran

Mike Moran

Mike Moran has toured country for 11 years as a performing songwriter. He is the founder of Quarter After Productions, a podcast production company in Northern Michigan. He co-founded Drink My Brewcast which he also produces along with Short’s Cast, The Filling Station Microbrewery Podcast, and Here:Say Storytelling. He serves on a talent committee for the City Opera House in downtown Traverse City and has worked as a talent buyer in Southern California and Northern Michigan. Interested in performing at Suds & Snow? Shoot Mike an email.

Troy Daily

Troy Daily

Troy is a graduate of Michigan State University and a local native of Traverse City. He is a local entrepreneur and has his hands in many businesses supporting the craft beverage industry including the TC Ale Trail, TC Brew Bus, Paddle For Pints and more. With his passion for entrepreneurship and leadership, Troy is the perfect fit as Executive Director of Suds & Snow. Shoot Troy an email to chat about about the event details!

Jeremy Smith

Jeremy Smith

Jeremy is a Michigan native with a passion for the outdoors and all things music and craft beer. He has displayed his talents through an artist management company, live music venue, record company, and one of Michigan’s largest independent production companies and is now the Co-founder of Create TC, a new local event company. With his hands-on experience in event execution, he is excited to continue and grow the reputation Suds and Snow is known for. Please send Jeremy an email for all vendor and artist inquiries!

Questions or Comments?
Drop us a line!

If you have questions about ticketing please contact Suds & Snow:

2 + 6 = ?

SUDS & SNOW Takes place at Timber Ridge Resort in Traverse City, MI  4050 E Hammond Rd, Traverse City, MI 49686